Do You Need a Less Planning & A Little More Gut in Your PR Program?
I’ve read a few too many articles about Steve Jobs in the last month. Like many, I was intrigued by his brilliance and what made him tick. He listened to his gut, for better and for worse. He also had...
View ArticleInformation Overload: Your Frenemy for the New Year
As Abraham Lincoln said “I destroy my enemies when I make them my friends.” Frenemy number one for many public relations and marketing professionals today is “information overload.” A recent survey...
View ArticleCha Ching! Are PR Professionals Natural Born Sellers?
As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace new ideas and behaviors. So, I was intrigued by Daniel Pink’s new book, To...
View Article5 Questions Executives Ask About LinkedIn
Over the past few years, our clients have gone from “What is LinkedIn, and why should I be there?” to “I know I should be leveraging LinkedIn for business development, can you help me get started?”....
View ArticleStrategic Thought Leadership Doesn’t Come in “Plain Vanilla”
Part of our job as an integrated marketing communications firm is helping B2B companies find newsworthy stories in their everyday transactions and relationships. A good case study often has a lot of...
View ArticleDigital Marketing: The Lure of False Promises
My pet peeve of the week: engaging with “Live Help” that isn’t actually “live.” It’s a rare occasion that I’ve initiated a live chat for help with something online; mostly, because I feel like it’s...
View ArticleMy Eight Favorite Grenades from a Day at “Content Marketing World”
A really great conversation can offer you one or two “lightning bolts” of inspiration. We give our friends and colleagues the power to excite us, move us and to force us to stop and think....
View ArticleDon’t Balk on Your Brand: 5 Fast Facts
Matt Harvey – First the injury and now this. Don’t feel bad for me. I’m a New York Mets fan. I’m accustomed to the September collapses, a dysfunctional/non-functional front office along with...
View ArticleOur Top 5 Marketing Strategy Lessons from Content Marketing World
Early this month, I spent a day at the Convince & Convert Content Connection workshop as part of Content Marketing World in Cleveland. (Check out my colleague Elizabeth Sosnow’s post about her...
View ArticleOur Top 5 Marketing Strategy Lessons from Content Marketing World, Part 2
In a previous post, my colleague Katherine Kilpatrick discussed our takeaways from the Convince & Convert Content Connection that we attended as part of the 2013 Content Marketing World...
View ArticleThe Content Marketing Oreo: 6 Lessons Learned for Developing Successful...
Oreos When my eight year old sits down with his favorite Oreo cookies, he never twists them apart to taste the creamy white frosting. He needs the full experience of eating the cookie and the filling...
View ArticleThree Reasons Why Media Relations Still Matters
After nearly a decade in the PR and marketing industry, I have devoted countless hours toward building relationships with media. This has never been a chore for me, rather meeting new people and...
View ArticleGoing Native: Weaving Corporate Messaging into “Real Content”
I witnessed a fascinating ethical/existential exchange on October 24 at the Council of Public Relations Firms Critical Issues Forum. The topic: What is “content” vs. corporate messaging, and how will...
View ArticlePR + Journalists: We Can’t All Get Along – But We Can Try (For Our Clients’...
“Can’t we all just get along?” Public relations professionals ask that question everyday when it comes to their relationship with journalists. There are certain things that PR people do that drive...
View ArticleWhat 2013 Taught Us About Getting Back to Communication Basics
In 2013, we saw a number of new and innovative ways companies are marketing to their customers. However, we also witnessed monumental communication gaffes that reminded us that sometimes it’s good to...
View ArticleKeep Reporters Interested: Admit, “I don’t know.”
A reporter calls about a topic that you’re still learning about, or one that’s being researched but the report hasn’t been published, or it’s on legislation that people and companies are just starting...
View ArticleBliss Welcomes Patrick Ruppe to the Team
We are pleased to announce that Patrick Ruppe has joined Bliss as a vice president in the financial services practice. With over 10 years of experience, Patrick brings with him a strong expertise in...
View ArticleCommunication Professionals and the Changing Healthcare Ecosystem
Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The event focused on the Affordable Care Act (ACA)–a law that will...
View ArticleThe Evolution of Internal Communications in Healthcare: “Brand Identity” and...
In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that I have seen is the integration of internal communications in the marketing mix – specifically...
View ArticleWhat PR Professionals Can Learn from Behavioral Economics
I’m a huge fan of behavioral economics. It’s a geeky interest, I know. But, I find the subject fascinating–and eerily relevant to my job as a communications professional. According to Wikipedia,...
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