Quantcast
Channel: PR Strategy Archives - The Bliss Group
Browsing all 108 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Do You Need a Less Planning & A Little More Gut in Your PR Program?

I’ve read a few too many articles about Steve Jobs in the last month. Like many, I was intrigued by his brilliance and what made him tick. He listened to his gut, for better and for worse. He also had...

View Article



Image may be NSFW.
Clik here to view.

Information Overload: Your Frenemy for the New Year

As Abraham Lincoln said “I destroy my enemies when I make them my friends.” Frenemy number one for many public relations and marketing professionals today is “information overload.” A recent survey...

View Article

Image may be NSFW.
Clik here to view.

Cha Ching! Are PR Professionals Natural Born Sellers?

As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace new ideas and behaviors. So, I was intrigued by Daniel Pink’s new book, To...

View Article

Image may be NSFW.
Clik here to view.

5 Questions Executives Ask About LinkedIn

Over the past few years, our clients have gone from “What is LinkedIn, and why should I be there?” to “I know I should be leveraging LinkedIn for business development, can you help me get started?”....

View Article

Image may be NSFW.
Clik here to view.

Strategic Thought Leadership Doesn’t Come in “Plain Vanilla”

Part of our job as an integrated marketing communications firm is helping B2B companies find newsworthy stories in their everyday transactions and relationships. A good case study often has a lot of...

View Article


Image may be NSFW.
Clik here to view.

Digital Marketing: The Lure of False Promises

My pet peeve of the week: engaging with “Live Help” that isn’t actually “live.” It’s a rare occasion that I’ve initiated a live chat for help with something online; mostly, because I feel like it’s...

View Article

Image may be NSFW.
Clik here to view.

My Eight Favorite Grenades from a Day at “Content Marketing World”

    A really great conversation can offer you one or two “lightning bolts” of inspiration.  We give our friends and colleagues the power to excite us, move us and to force us to stop and think....

View Article

Image may be NSFW.
Clik here to view.

Don’t Balk on Your Brand: 5 Fast Facts

Matt Harvey – First the injury and now this. Don’t feel bad for me. I’m a New York Mets fan. I’m accustomed to the September collapses, a dysfunctional/non-functional front office along with...

View Article


Image may be NSFW.
Clik here to view.

Our Top 5 Marketing Strategy Lessons from Content Marketing World

Early this month, I spent a day at the Convince & Convert Content Connection workshop as part of Content Marketing World in Cleveland. (Check out my colleague Elizabeth Sosnow’s post about her...

View Article


Image may be NSFW.
Clik here to view.

Our Top 5 Marketing Strategy Lessons from Content Marketing World, Part 2

In a previous post, my colleague Katherine Kilpatrick discussed our takeaways from the Convince & Convert Content Connection that we attended as part of the 2013 Content Marketing World...

View Article

Image may be NSFW.
Clik here to view.

The Content Marketing Oreo: 6 Lessons Learned for Developing Successful...

Oreos When my eight year old sits down with his favorite Oreo cookies, he never twists them apart to taste the creamy white frosting.  He needs the full experience of eating the cookie and the filling...

View Article

Image may be NSFW.
Clik here to view.

Three Reasons Why Media Relations Still Matters

After nearly a decade in the PR and marketing industry, I have devoted countless hours toward building relationships with media. This has never been a chore for me, rather meeting new people and...

View Article

Image may be NSFW.
Clik here to view.

Going Native: Weaving Corporate Messaging into “Real Content”

  I witnessed a fascinating ethical/existential exchange on October 24 at the Council of Public Relations Firms Critical Issues Forum. The topic: What is “content” vs. corporate messaging, and how will...

View Article


Image may be NSFW.
Clik here to view.

PR + Journalists: We Can’t All Get Along – But We Can Try (For Our Clients’...

“Can’t we all just get along?” Public relations professionals ask that question everyday when it comes to their relationship with journalists. There are certain things that PR people do that drive...

View Article

Image may be NSFW.
Clik here to view.

What 2013 Taught Us About Getting Back to Communication Basics

In 2013, we saw a number of new and innovative ways companies are marketing to their customers. However, we also witnessed monumental communication gaffes that reminded us that sometimes it’s good to...

View Article


Image may be NSFW.
Clik here to view.

Keep Reporters Interested: Admit, “I don’t know.”

A reporter calls about a topic that you’re still learning about, or one that’s being researched but the report hasn’t been published, or it’s on legislation that people and companies are just starting...

View Article

Image may be NSFW.
Clik here to view.

Bliss Welcomes Patrick Ruppe to the Team

  We are pleased to announce that Patrick Ruppe has joined Bliss as a vice president in the financial services practice. With over 10 years of experience, Patrick brings with him a strong expertise in...

View Article


Image may be NSFW.
Clik here to view.

Communication Professionals and the Changing Healthcare Ecosystem

Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The event focused on the Affordable Care Act (ACA)–a law that will...

View Article

Image may be NSFW.
Clik here to view.

The Evolution of Internal Communications in Healthcare: “Brand Identity” and...

  In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that I have seen is the integration of internal communications in the marketing mix – specifically...

View Article

Image may be NSFW.
Clik here to view.

What PR Professionals Can Learn from Behavioral Economics

I’m a huge fan of behavioral economics. It’s a geeky interest, I know. But, I find the subject fascinating–and eerily relevant to my job as a communications professional. According to Wikipedia,...

View Article
Browsing all 108 articles
Browse latest View live


Latest Images